What is an Order Management Software? How it Aligns the Sales Cycle?

From the outside, it may look like a business has only three things to manage — an order, a customer/client request,  and a supply process. But between these three aspects, there goes a lot. A lot of small internal tasks need effective management and visibility.  One shakedown in any process can disrupt the entire order management cycle.

To help centrally manage and align every task, this is where order management software aka sales order tracking system steps in. A good sales order tracking system helps optimise traditional sales workflows with advanced automation. It reduces the complexities involved in manual tracking and processing. 

What is an Order Management Software?

Order management software is a digitised way to automate and streamline the complete sales order lifecycle, right from creation to fulfilment. The order-tracking software solutions align inventory, sales, and logistics, to ensure effective order processing, efficient workflows, and improved customer satisfaction.

In short, it is a platform that helps take, approve, and process orders online. Allows field sales executives to remotely process purchase orders received from the client side.

Related Blog:- What Are the Challenges of Managing a Field Sales Team?

Benefits of Sales Order Management Software

Sales order management software offers a diverse range of benefits to businesses of all sizes, right from helping streamline sales processes to improving overall operational efficiency to order fulfillment. Here are some ways to explain how sales force management solution benefits businesses:

1. Automated Order Processing

Sales order management software automates the entire order processing process — from order creation to fulfillment. This, in turn, helps reduce manual errors, accelerates faster order fulfillment, and eliminates the need for manual intervention.

2. Efficient Inventory Management

The software integrates effortlessly with the existing inventory management system that provides real-time visibility of stock levels. This insight through the sales order management app helps avoid stock outs or overstocking and optimise inventory levels while reducing carrying costs (costs a business pays for holding inventory in stock).

    3. Faster Order Fulfillment

When the tasks of order processing, inventory management, and shipping are automated through field sales management software, the entire fulfillment process speeds up. As a result, dispatchers lead to quicker delivery times and there is better responsiveness to customer demands

   4. Improved Order Tracking and Visibility

An order management system helps customers and internal teams track order status in real time via a unified dashboard. The advanced system is very helpful in providing real-time updates, streamlining logistics, and improving customer communication for transparent order processing.

   5. Enhanced Customer Experience

An order management system elevates the customer experience by ensuring smooth order processing, providing accurate status updates, and personalising interactions. When customers receive convenience and transparency, it helps foster lasting customer relationships and brand loyalty.

  6. Reduce Manual Efforts, Improved Accuracy

Manual order entry might result in clerical errors in product selection, shipping information, or putting in pricing. Sales order management software helps minimise these errors by automating such redundant tasks and ensuring theories are accurate throughout the order processing cycle.

Such automation allows sales teams to focus on other priority tasks like gaining leads, improving customers’ value, etc. rather than shelling time in manual data entry and processing tasks.

  7. Customized Order Workflows

Sales order management software offers a great deal of flexibility to optimise workflows according to business structure and team size. Organisations going for a full-packaged order management system get great liberty to add or remove features and get bespoke features. This level of adaptability is helpful for organisations that have unique and scalable requirements. Such capability is helpful where businesses have larger order volumes to handle with much more complex workflows.

  8. Better Analytics and Reporting

Many order tracking software solutions come with advanced reporting and analytics features, which allow businesses to gain data-driven insights into order patterns, sales trends, customer persona, buying behavior, etc. These insights altogether help organisations make data-driven decisions to enhance customer and business value.

9. Multi-Channel Integration

Order processing systems are capable enough to connect with any sales channels of choice, be it eCommerce platforms, online marketplaces, or any brick-and-mortar store.  various sales channels, such as e-commerce platforms, marketplaces, and brick-and-mortar stores. This helps centralise the order processing system for any product and customer after-sales service business.

10. Integration with ERP Systems

Many sales order management software solutions integrate seamlessly with organisations with employee tracking software solutions such as ERP (Enterprise resource planning), QuickBooks, and CRM tools. This helps better data transfer and ensures a holistic view of business operations.

Related Blog:- How To Improve Workforce-Planning Challenges With AI

Conclusion

Sales order management software is a proven solution for businesses seeking — streamlined sales processes, reduced errors, enhanced customer satisfaction, optimised inventory management. 

Integration of mobile order management software with business internal systems helps remove the complexities throughout the order-fulfilling process. More than that, an order-tracking software solution helps cut down hidden costs and improve customer value.